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Hungry Magazine - All Things Tasty
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01.21.08

Bad Phrases Part 2, or is “bistronomic” the new “gastropub”

Bites: News and Miscellany


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You probably all know by now, but just in case you don’t Graham Elliot Bowles is leaving Avenues to start his own gig . Trib says:

Bowles says he plans a “bistronomic” concept, borrowing a term that emerged in Paris last year and refers to cooking that is at the haute-cuisine level, presented in a casual bistro atmosphere. Think of it as the French equivalent of “gastropub,” minus the beer requirement.

Maybe UC prof Steven Levitt should consider a study of the current trends of the $40 entree and bad service at haute restaurants and call it Bistronomics.

Trib also says:

To that effect, Bowles says the restaurant will feature brick walls, exposed pipes and ductwork, “cool music” and no tablecloths. Bowles is mum on the exact address, but mentioned that the space will seat 150, bar and private room included, and that he’s working on the space’s noise and wheelchair-accessibility issues.

Did Powerhouse close already and GEB snapped it up? If not, maybe he’s opening a spot on the Lake St. “L” Platform.

2 Comments on "Bad Phrases Part 2, or is “bistronomic” the new “gastropub”"

Cynthia

One thing they need to work on is, if they wish to coin words, then try to coin words that don’t already sound very much like existing, but unrelated, words. Gastropub sounds too much like gastropod for me to expect anything other than snails. And while I like the bistronomics/economics comment, a whole lot of words besides economics popped into my mind (though it is what will probably stay with me now) — because only the “gastro” part of “gastronomy” has to do with the stomach. Everything from “anatomical” to “comics” came to mind with “bistronomics.”

Startling words are sometimes effective, but I think the thing folks need to remember when talking about food is that food words should probably aim for being appetizing.

Why not “haute bistro”?



Anonymous

I dont know if Chef Bowles Used the word “bistronomic”. I dont know if bistronomic is an “appetizing” word. I do know that myself and many other people can’t wait to eat at his new restaurant. Chef Bowles is a magician in the kitchen, and I am sure his new place will be very successful.



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